Project Report from the year 2014 in the subject Business economics - General, grade: 80% (Distinction), , language: English, abstract: This report discusses British Airways in a strategic context whilst producing organisational and environmental audits on the case study. Furthermore it identifies the stakeholders and suggests a business strategy for the organisation. Finally timescales are proposed to achieve and monitor the strategy for the context of British Airways whilst identifying the resource requirements. This report is part of the BTEC Higher National Diploma series by the author and relates to Unit 7 - Business Strategy.