<P style="MARGIN: 0px"><B></B>This book blends the latest in strategic OM issues with proven analytic techniques. </P> <P style="MARGIN: 0px"><B></B> While maintaining its perspective on the big picture and the strategic importance of operations, this edition shifts its overall approach to a process orientation-both service and manufacturing. </P> <P style="MARGIN: 0px"><B></B> Industrial Engineers and Production and Operations Managers. </P>