Lane Huerta began dreaming and designing as an only child in rural North Carolina, where entertaining herself was the only option. Imagining adventures in the woods behind her house, she counts Pippi Longstocking and Punky Brewster as her earliest inspirations. In her teenage years, Lane launched from her sheltered Southern upbringing into the dynamic cloister of Boston's Walnut Hill School for the Arts, studying foundations and meeting creative kids from all over the world. After attending University of North Carolina School for the Arts, Lane set off out West, landing in the cultural mecca of San Francisco. She tended bar at the famed Fillmore and Warfield theaters and refined the art and craft of graphic design with renowned rock poster designer Frank Kozik, along the way picking up the skill of screen-printing and a penchant for a bright, blocky aesthetic. A self-taught seamstress, Lane added textiles to her toolbox while working for international purse designer Mary Frances, who served as a creative business mentor and friend. A hankering for adventure led Lane to Savannah, Georgia, in 2006, where she set up shop as Lovelane Designs in a sunny Victorian in the city's Landmark Historic District. She began designing and screen-printing tea towels, pillows, and other home decor and became a veteran of Indie Craft Parade and other artisan craft fairs - but it's been her imaginative children's designs that have captured the world's attention. In 2014, Etsy.com featured Lovelane's Play Hard children's wear on its homepage, and demand for its hand-sewn, American-made capes and crowns have soared. Lane and her work have been featured on a variety of media outlets, including Harper's Brazil, The Huffington Post, MarthaStewart.com, and ABC World News Tonight. Lane continues to work, live, and play in Savannah with her husband, Patrick, and her daughter, Clementine. Together they imagine the most amazing adventures!