Increase qualified leads Generate industry buzz Drive people to your brand This easy-to-read book is full of tips and tricks to improve your lead generation, increase your sales, and engage your audience by running amazing webinars. Written by an industry insider, you learn how to create and manage professional webinars that customers and potential customers will love. Sharon Burton has run hundreds of webinars and shares her tricks to create, publicize, and run webinars that make a difference to the corporate bottom line and increase company "buzz." Learn how to select topics, find speakers, advertise, run, and manage after the webinar is over. Regardless of the size of your company, using her advice will ensure your webinars are a competitive advantage and increase your corporate image. About the Author Sharon Burton is a nationally recognized expert, public speaker, and instructor in the field of business and technical communication. With 20 years experience in the field, she has consulted with companies large and small to improve their product documentation and documentation workflow. Recently, she has also been helping companies develop excellent webinars. Sharon is an adjunct professor at the University of California, Riverside, teaching technical communication. She is an Associate Fellow of the Society for Technical Communication and, according to MindTouch, is the 18th most influential person in technical communication and content strategy